Privacy Policy liveking
liveking is committed to protecting the personal information of every member. This document clearly explains how we handle, use and safeguard your personal data in line with best practices in data protection.
liveking Core Privacy Principles
Every decision we make regarding member data is guided by six strong privacy protection principles.
Data Security
Members' personal information is protected with 256-bit SSL encryption technology. All data transmission is conducted through secure channels to ensure your privacy is maintained at all times.
Limited Use
Your personal data is only used for the purposes stated in this policy. liveking will not sell or share your information with third parties without your specific consent.
Control in Your Hands
Members have the right to access, update or request deletion of their personal data. We provide an easy channel through 24/7 customer service to handle such requests.
Minimum Collection
liveking only collects information that is genuinely needed to provide the service. We do not request irrelevant data, in respect of every member's right to privacy.
Full Transparency
We clearly explain why data is collected, how it is used and how long it is retained. Any changes to this policy will be communicated to members proactively.
Licensing Compliance
liveking operates under international licensing that requires compliance with strict data protection standards. This ensures your account and information are always handled professionally.
1. Introduction
liveking ("platform", "we", "us") is an online casino platform operating under international licensing, providing slot, live casino, sports betting and other game services to adult members in Malaysia. This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you register, log in or use any liveking service through the liveking.app website.
By registering an account or using our services, you agree to accept the terms set out in this Privacy Policy. If you do not agree with any part of this policy, please stop using our platform and contact customer service for any enquiries.
2. Information We Collect
In providing a safe and responsible service, liveking collects several categories of personal information from members. This collection is done directly from you or automatically while you use our platform.
Information you provide directly:
- Full name as per identity card (MyKad) or passport
- Date of birth — for age verification (members must be 21 years of age or above)
- A valid email address
- A mobile phone number registered in Malaysia
- Payment information such as e-wallet details and bank account number for verification purposes only
- Username and password of your own choosing
Information collected automatically:
- IP address and general location information
- Device type, operating system and web browser used
- Activity log data such as login times, pages visited and games played
- Cookies and similar tracking technologies
- Deposit and withdrawal transaction data
3. Purpose of Information Use
liveking uses collected personal information for legitimate and specific purposes. We will not use your data beyond the scope of the purposes stated here without obtaining your consent first.
- Identity and age verification — ensuring every member meets the minimum age requirement of 21 years in accordance with licensing requirements
- Account management — processing registration, login, deposits, withdrawals and daily account management
- Security and fraud prevention — identifying suspicious activity and protecting members' finances
- Customer service — responding to enquiries and complaints via live chat and email in Bahasa Melayu and English
- Promotional communications — sending information about bonuses, promotions and platform updates to members who have agreed to receive them
- Legal compliance — fulfilling obligations under international licensing including anti-money laundering (AML) requirements
- Platform improvement — analysing usage patterns to improve service quality
4. Sharing Information with Third Parties
liveking takes member data confidentiality seriously. We do not sell your personal information to any third party. However, there are limited situations where information sharing may occur:
- Payment service providers — payment processing parties such as e-wallet gateways and FPX may receive transaction information needed to process your deposits and withdrawals
- Regulatory and licensing bodies — international licensing authorities overseeing our operations have the right to request certain information for oversight and audit purposes
- Legal requirements — liveking will disclose information when required by court order or a legitimate request from a competent authority
- Technical partners — technology infrastructure providers that assist us in operating the platform may have limited access to data required for technical functions only
All third parties we work with are required to comply with data protection standards equivalent to the level of protection we offer to members.
5. Data Retention Period
liveking retains members' personal information for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable laws and licensing requirements. Financial transaction data is generally retained for a longer period to meet anti-money laundering compliance requirements.
When personal information is no longer needed, liveking will securely delete or anonymise that data using industry-recognised methods.
6. Cookies and Tracking Technologies
The liveking.app website uses cookies to improve the user experience. Cookies are small text files stored on your device when you browse our website. We use cookies to:
- Maintain your login session securely
- Save your language preference and display settings
- Analyse usage patterns for platform improvement purposes
- Ensure security functions operate correctly
You can manage or disable cookies through your web browser settings. However, please note that disabling certain cookies may affect the functionality of some parts of our website.
7. Cross-Border Data Transfers
As liveking operates under international licensing, your personal information may be processed or stored on servers located outside Malaysia. Any such data transfer is carried out with adequate safeguards to ensure your information remains protected in accordance with established standards.
8. Technical Security
liveking implements various technical and organisational security measures to protect members' personal data from unauthorised access, loss, destruction or disclosure:
- 256-bit SSL data encryption on all communications between browser and server
- Layered firewall systems and active intrusion detection
- Two-factor authentication available for member accounts
- Regular security audits by independent experts
- Internal access to member data is granted only to staff who require it on a need-to-know basis only
9. Member Rights Regarding Personal Data
Every liveking member has clear rights regarding their personal data. liveking respects and facilitates the exercise of these rights. To submit any data rights request, please contact our customer service via live chat or email at [email protected].
10. Amendments to This Policy
liveking reserves the right to update or amend this Privacy Policy from time to time in line with changes in law, technology or industry practice. Any material changes will be communicated to registered members via email or a notice on our website before the changes take effect.
Continued use of the liveking platform after such policy changes take effect will be considered acceptance of the updated terms. We encourage you to review this page periodically.
11. Contact Us
If you have any questions, concerns or requests regarding this Privacy Policy or the handling of your personal data, please contact the liveking customer service team, which operates 24/7:
- Live chat directly via the liveking.app website
- Email: [email protected]
- Service languages: Bahasa Melayu and English
Member Rights Regarding Personal Data
liveking fully recognises and respects the privacy rights of every registered member.
Right of Access
You have the right to obtain a copy of the personal data we hold about you. This request can be made through our customer service.
Right of Rectification
If any of your personal information is inaccurate or out of date, you may request that we update or correct it.
Right of Erasure
Under certain circumstances, you have the right to request the deletion of your personal data, subject to applicable legal compliance obligations.
Right to Restrict Processing
You may request that we limit how we process your personal data in certain situations as provided under this policy.
Right to Object
You have the right to object to the processing of your personal data for certain purposes, including direct marketing communications.
Right to Data Portability
You may request your personal information in a structured, machine-readable format for transfer to another party where applicable.
Frequently Asked Questions on Privacy
Answers to the questions most frequently asked by liveking members regarding data protection.
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